Beauty Passport NYC
Unlock the world’s best-kept beauty secrets with us, one NYC Subway Stop at a time.
Project Description
We are excited to announce our upcoming documentary series that explores the beauty cultures of New York City.
Our team has been working hard to research and showcase the diverse beauty practices and traditions of the city, and we believe this project has the potential to educate, inspire, and unite people from all walks of life.
However, we cannot do this alone - we need your help to make this vision a reality. Your support can help us cover the costs of equipment, production, post-production, and distribution. By contributing to our project, you will not only help us create a documentary series that celebrates the beauty and diversity of NYC but also help support the next chapter of Beauty Passport NYC. Every little bit helps, so please consider donating to our project, sharing it with your network, or attending one of our fundraising events. Together, let's make this documentary series a success!
Milestone Achievement
Milestone Win: On October 13, we successfully aired our Pilot Special in partnership with NY Media & Entertainment. This milestone validates the concept, demonstrates market readiness, and confirms strong institutional and industry support for the series.
With the pilot completed and broadcast, we are positioned to expand into a full season.
WATCH THE PILOT EPISODE
About our Beauty Passport: NYC Series ( 8 Episodes)
NYC is home to some of the world's most innovative beauty experts! From trendsetters to artisans and more, this city has something to offer everyone who is passionate about beauty. Beauty Passport NYC is a series that celebrates the diverse beauty communities that exists in NYC, and to shine a light on the incredible talents and small businesses that are making waves in the beauty industry.
In this 8-episode series, the show’s host, a celebrity makeup artist, will bring viewers on a multi-borough beauty field trip. Meeting local beauty founders, discussing trends, and exploring how beauty is defined in this city through each episode.
Get ready for an exciting adventure into the beauty secrets of NYC! With one quick subway ride, you'll discover a new world of beauty and culture. From the latest trends in makeup and skincare to unique treatments, you'll be sure to find something new to explore and experience. Hop on the subway and set off on your journey to uncovering NYC with a beauty lens!
What We're About:
From Manhattan to Brooklyn and beyond, we'll explore the best of the best in beauty services and products. Along the way, our host will meet local founders that share their expert tips and tricks to help viewers find beauty in their local borough.
We're highlighting the vibrant beauty culture of New York City and New Yorkers! It is so great to see experts highlighting the work of local artisans and providing insight into the latest beauty trends. NYC is full of creatives and small businesses leading the way and it is wonderful to learn more about them and their work.
In this 8-episode series, viewers will get to explore the beauty scene in NYC through the eyes of the show’s celebrity makeup artist host. The series will feature a mix of beauty experts, small business owners, highlighting trends, movements, and artisans that call New York City their home. Each episode is a fun, informative journey through the city's beauty scene!
Whether you’re a seasoned local or a wide-eyed tourist, one of the best ways to get to know a city is to explore its streets. When you allow yourself to wander, you find incredible gems and meet amazing people. It’s like having your savvy Fashionista New York bestie show you their favorite local beauty spots, with tons of perks and surprises along the way.
Join us on a journey to discover the world’s best-kept beauty secrets, one NYC Subway Stop at a time.
What's Next:
Your Host: Stephanie Flor, Global Beauty Expert
A Makeup Artist Discovering Beauty Through a Global Lens, right here in NYC!
A TV series inspired by globe trekker, Stephanie Flor beauty adventures around the world. This time we're shooting right here in the world's greatest city.
Well versed in the language of beauty. She is endlessly curious about color, texture, and what lies beneath the surface. Flor’s mission is to understand other traditions, while remaining steeped in her Latina roots. She’s traveled to over 35 countries in her quest to diversify the conversation. This documentary series is inspired by New York's diverse cultures coming together, and their mission of sharing their beauty culture with the world.
Stephanie has been featured in Forbes, Oprah, Yahoo, Refinery 29, Marie Claire,Vogue, Instyle, and more. She has been named, Latina magazine's “Young & Inspiring: Ones to Watch” list. Beauty Vanguard and Marie Claire featured her as "Making Her Mark”.
Flor's mission is to redefine beauty as something that goes beyond skin deep. Through our products, travel experiences, and docu-series, we aim to showcase the transformative power of global beauty and self-discovery. Join us on this journey of exploring beauty from around the world, and discover a new way of looking at yourself and the world around you.
Our Community:
Our Process
Our creative process is rooted in diligent research, collaborative brainstorming to develop strong concepts, impactful storytelling, and seamless production coordination from concept through delivery.
Investment Request
We are seeking $20,000 in investment to bring our 8-episode NYC Docu-Series to life. This funding will support production, post-production, talent, locations, marketing, and strategic partnerships—ensuring the series is executed at a premium, network-ready level.
Call to Action
With our Pilot Special aired on October 13 in partnership with NY Media & Entertainment, and a clear production plan for all eight episodes, we are ready to complete and scale the season.
Join us in keeping the season going.
We’re Looking for You, New York.
The New Yorker with the perfectly imperfect skincare routine, the barbershop loyalty that spans decades, the auntie-approved beauty tip, the subway-stop salon secret, the TikTok tutorials filmed in your bathroom mirror.
Beauty Passport NYC is more than a TV show—it’s a love letter to New York beauty culture, told by the people who live it every day. And we want you to help bring it to life. We’re inviting real New Yorkers to be part of the journey by supporting our crowdfunding campaign and sharing what beauty looks like in your borough. Tell us about your personal beauty rituals, the products you swear by, the services you won’t gatekeep, and the trends you want to see celebrated on screen.
Have a favorite local founder, makeup artist, hairstylist, esthetician, or beauty creator you think deserves the spotlight? This is your chance to put them on. Are you the creator? Even better—we want to meet you.
By supporting Beauty Passport NYC, you’re helping fund a series that uplifts local artisans, celebrates diversity, and showcases the real beauty of this city—one subway stop at a time.
We invite investors, underwriters, brand partners, and media collaborators to help fund and sustain the production of the remaining episodes. Your support will directly power storytelling, amplify diverse beauty voices in NYC, and position this docu-series for national and global distribution. Upon request, we can provide a full pitch deck along with a detailed breakdown of project financials.
Because New York beauty isn’t one look—it’s millions.
Join us. Support the show. Let’s put your borough on the map.
All Materials, concepts, and characters c 2026-2027 ATWBeauty. All Rights Reserved.
Updates
The Campaign FAQs
N/a
This contribution is for the people who understand that great New York stories don’t happen by accident—they happen because a community shows up. By supporting Beauty Passport NYC, you’re helping elevate local beauty, small business founders, and diverse voices that deserve the spotlight.
You’re not just donating—you’re helping a New York story get told.
As a thank-you, we’ll send you one of our signature Beauty Passport NYC postcards, captured while filming on location around the world for The Global Beauty Journey. Each postcard tells a deeper New York story. You might see a Hispanic tia, a market in Asia, or a beauty ritual practiced halfway across the globe paired with the idea that these cultures live right here in NYC, too. They’re in our neighborhoods, our salons, our households, and our everyday routines.
This postcard is a visual reminder that New York beauty doesn’t start and end in the boroughs—it’s shaped by the people who bring their traditions, wisdom, and rituals with them. Part global, part local, all New York. A small piece of the journey, to your mailbox.
It’s morning rush hour. You’re standing on a crowded subway platform, coffee in one hand, phone in the other. The train pulls in. You swipe on a bold red lip in the reflection of the window and suddenly, you’re ready for anything.
This is the Global Red Lipstick Ritual—a shade inspired by beauty cultures around the world and perfected for the pace of New York life. Creamy, smooth, and long-lasting, it’s designed to glide on fast and stay put through meetings, errands, late nights, and everything in between. The color itself is a celebration: Deep reds inspired by South Asia, vibrant tones rooted in Latin America, and bold hues that flatter every skin tone—coming together in one powerful, unifying shade.
Cruelty-free and made with high-quality, natural ingredients, this lipstick is more than makeup—it’s confidence in a tube. A ritual for New Yorkers who move fast, take up space, and show up boldly.
Lace up your best walking shoes—this is beauty, New York–style.
Join Beauty Passport NYC founder Stephanie Flor for a curated walking tour through SoHo, where global beauty culture meets downtown cool. This intimate, in-person experience will take you through indie beauty brands, hidden gems, concept shops, and creative spaces that reflect how international beauty traditions live and evolve right here in NYC. Along the way, Stephanie will share insider stories from her travels, highlight founders and products inspired by cultures around the world, and connect the dots between what she’s seen globally and what’s happening on New York streets today. Think of it as stepping inside the show—off camera, but fully immersive.
This isn’t a typical tour. It’s part cultural walk, part beauty deep dive, part New York hang—ending with plenty of inspiration, discovery, and that unmistakable feeling of being in the know.
Perfect for beauty lovers, creatives, founders, and anyone who believes New York is the world—just condensed into a few iconic blocks.
A Thank You from our Latina Founder: This one is personal.
As a thank-you for supporting a Latina-led mission, you’ll receive a Latin American Beauty Box curated directly from Stephanie Flor’s beauty journeys. Each product is sourced from trips, partnerships, and on-the-ground collaborations with Latin American brands, artisans, and female founders. Inside, you’ll find beauty staples, ritual-inspired products, and special accessories that reflect the richness, warmth, and wisdom of Latin American beauty culture—the kind passed down through generations and rooted in community, care, and self-expression.
By choosing this reward, you’re not only supporting the production of Beauty Passport NYC—you’re helping a Latina founder share her culture, uplift other women, and bring stories from her roots to a global audience. It’s our way of saying gracias—and inviting you into the journey.
Because you helped shape the story of the city.
- Name in end credits under Community Supporters
- Invite to an NYC Watch Party (Brooklyn/Harlem/Midtown)
- Exclusive director’s cut scene not released publicly.
New York runs on collaboration—and this is your seat at the table.
We’re offering a limited opportunity for small businesses, creators, and mission-driven brands to sponsor an episode of Beauty Passport NYC, either on a per-episode basis or as a full series sponsor. As a sponsor, your brand becomes part of the story—featured organically within the rhythm of the show, with branding in episode intros and outros, plus optional social media promotion and marketing support as each episode goes LIVE. Think visibility that feels natural, aligned, and very New York—not forced or flashy.
This is for brands that care about community, culture, diversity, and independent beauty—whether you’re rooted right here in NYC or connected globally. Local voices, global perspectives, one shared mission.
If you believe in elevating real stories and real people—and want your brand woven into that narrative—we’d love to connect.
📩 Email us for episode breakdowns and sponsorship packages: [email protected]
Because in New York, the best brands don’t just advertise—they show up.
This is for businesses and brands that want to support in a bigger way.
-
Episode-specific credit
“This episode was supported by…”If you believe in elevating real stories and real people—and want your brand woven into that narrative—we’d love to connect.
📩 Email us for episode breakdowns and sponsorship packages: [email protected]
Because in New York, the best brands don’t just advertise—they show up.
Rewards
This contribution is for the people who understand that great New York stories don’t happen by accident—they happen because a community shows up. By supporting Beauty Passport NYC, you’re helping elevate local beauty, small business founders, and diverse voices that deserve the spotlight.
You’re not just donating—you’re helping a New York story get told.
As a thank-you, we’ll send you one of our signature Beauty Passport NYC postcards, captured while filming on location around the world for The Global Beauty Journey. Each postcard tells a deeper New York story. You might see a Hispanic tia, a market in Asia, or a beauty ritual practiced halfway across the globe paired with the idea that these cultures live right here in NYC, too. They’re in our neighborhoods, our salons, our households, and our everyday routines.
This postcard is a visual reminder that New York beauty doesn’t start and end in the boroughs—it’s shaped by the people who bring their traditions, wisdom, and rituals with them. Part global, part local, all New York. A small piece of the journey, to your mailbox.
It’s morning rush hour. You’re standing on a crowded subway platform, coffee in one hand, phone in the other. The train pulls in. You swipe on a bold red lip in the reflection of the window and suddenly, you’re ready for anything.
This is the Global Red Lipstick Ritual—a shade inspired by beauty cultures around the world and perfected for the pace of New York life. Creamy, smooth, and long-lasting, it’s designed to glide on fast and stay put through meetings, errands, late nights, and everything in between. The color itself is a celebration: Deep reds inspired by South Asia, vibrant tones rooted in Latin America, and bold hues that flatter every skin tone—coming together in one powerful, unifying shade.
Cruelty-free and made with high-quality, natural ingredients, this lipstick is more than makeup—it’s confidence in a tube. A ritual for New Yorkers who move fast, take up space, and show up boldly.
Lace up your best walking shoes—this is beauty, New York–style.
Join Beauty Passport NYC founder Stephanie Flor for a curated walking tour through SoHo, where global beauty culture meets downtown cool. This intimate, in-person experience will take you through indie beauty brands, hidden gems, concept shops, and creative spaces that reflect how international beauty traditions live and evolve right here in NYC. Along the way, Stephanie will share insider stories from her travels, highlight founders and products inspired by cultures around the world, and connect the dots between what she’s seen globally and what’s happening on New York streets today. Think of it as stepping inside the show—off camera, but fully immersive.
This isn’t a typical tour. It’s part cultural walk, part beauty deep dive, part New York hang—ending with plenty of inspiration, discovery, and that unmistakable feeling of being in the know.
Perfect for beauty lovers, creatives, founders, and anyone who believes New York is the world—just condensed into a few iconic blocks.
A Thank You from our Latina Founder: This one is personal.
As a thank-you for supporting a Latina-led mission, you’ll receive a Latin American Beauty Box curated directly from Stephanie Flor’s beauty journeys. Each product is sourced from trips, partnerships, and on-the-ground collaborations with Latin American brands, artisans, and female founders. Inside, you’ll find beauty staples, ritual-inspired products, and special accessories that reflect the richness, warmth, and wisdom of Latin American beauty culture—the kind passed down through generations and rooted in community, care, and self-expression.
By choosing this reward, you’re not only supporting the production of Beauty Passport NYC—you’re helping a Latina founder share her culture, uplift other women, and bring stories from her roots to a global audience. It’s our way of saying gracias—and inviting you into the journey.
Because you helped shape the story of the city.
- Name in end credits under Community Supporters
- Invite to an NYC Watch Party (Brooklyn/Harlem/Midtown)
- Exclusive director’s cut scene not released publicly.
New York runs on collaboration—and this is your seat at the table.
We’re offering a limited opportunity for small businesses, creators, and mission-driven brands to sponsor an episode of Beauty Passport NYC, either on a per-episode basis or as a full series sponsor. As a sponsor, your brand becomes part of the story—featured organically within the rhythm of the show, with branding in episode intros and outros, plus optional social media promotion and marketing support as each episode goes LIVE. Think visibility that feels natural, aligned, and very New York—not forced or flashy.
This is for brands that care about community, culture, diversity, and independent beauty—whether you’re rooted right here in NYC or connected globally. Local voices, global perspectives, one shared mission.
If you believe in elevating real stories and real people—and want your brand woven into that narrative—we’d love to connect.
📩 Email us for episode breakdowns and sponsorship packages: [email protected]
Because in New York, the best brands don’t just advertise—they show up.
This is for businesses and brands that want to support in a bigger way.
-
Episode-specific credit
“This episode was supported by…”If you believe in elevating real stories and real people—and want your brand woven into that narrative—we’d love to connect.
📩 Email us for episode breakdowns and sponsorship packages: [email protected]
Because in New York, the best brands don’t just advertise—they show up.