Spreading Joy Nationwide

• What is the mission of your company or project?

In one of the hardest seasons of my life, I learned that joy isn’t something you wait for—it’s something you choose.

I created Amy Catherine Designs while caring for my mother during her journey with dementia. During that time, I felt a simple but powerful message placed on my heart: always choose joy. That choice changed my life and became the foundation of my brand.

Today, my Always Choose Joy collection features tees, notecards, and meaningful gifts designed to uplift, comfort, and encourage women—especially during life’s difficult seasons.

My newest line, Little Joy Club, was inspired by my granddaughter and the joy she brings into my life. This collection is designed to help young girls grow up choosing kindness, confidence, and joy through small, meaningful gifts.
 

💗 Our Mission

To create meaningful, joy-filled products that encourage people of all ages to choose joy, spread kindness, and find light in everyday moments.

💗 The Problem

In today’s world, many people are navigating stress, loss, and uncertainty. At the same time, the gift market is often filled with generic products that lack meaning and emotional connection.

People are searching for thoughtful, uplifting gifts that truly speak to the heart.
 

💗 Our Solution

Amy Catherine Designs offers purpose-driven products that are more than just items—they are reminders.

From wearable messages to small keepsakes, each product is designed to inspire joy, encourage connection, and provide comfort. Our collections are especially well-suited for boutiques, gift shops, and hospital stores where customers are looking for meaningful gifts.

💗 Market Opportunity

The gift and boutique market continues to grow, especially for products that are meaningful, personal, and emotionally connected.

There is a strong demand for items that go beyond aesthetics—products that tell a story and make people feel something. Amy Catherine Designs is positioned to meet that need with a cohesive, heartfelt brand.
 

Additionally, I have already received interest from a hospital gift shop buying group representing over 500 retail locations. This demonstrates a significant opportunity to scale into a large wholesale market where customers are actively seeking encouraging, meaningful products.

With the right support and inventory, there is strong potential to expand into hundreds of retail locations nationwide.
 

💗 Why We’re Raising Funds

We are ready to grow from a small business into a scalable brand.

Funding will be used to:

• Increase inventory to meet growing demand
• Create cohesive retail displays for boutiques and hospital gift shops
• Invest in thoughtful packaging to elevate the customer experience
• Participate in trade shows such as Dallas and Atlanta Wholesale Market to expand wholesale accounts

This funding will allow us to reach more customers and expand into retail locations nationwide.

💗 Our Team

Amy Catherine Designs is currently founder-led. I am the designer, creator, and heart behind the brand, building it with passion, purpose, and a vision to grow.
 

💗 Thank You

If you’ve ever needed a reminder to choose joy, thank you for being here.
 

Your support helps bring this message to more women, more families, and the next generation.

Together, we can spread joy—one heart at a time 💗